Shared cars for the holidays

For the Shared Car Showroom, organized by the Ministry of Infrastructure and Water Management and opened in Utrecht Central Station, we designed green arches that not only stand out, but also convey an important message: the future of sustainability and sharing resources. These arches, made from our iconic re-board cardboard, are covered with dried moss and plastic ivy. They were the perfect visual support for the event that revolves around car sharing – a smart, sustainable choice that is good for both the planet and your wallet. The arches were not only an eye-catcher, but also practically designed with iPad holders and space to discreetly pull charger cables through the arch. To ensure that the arches stood firm, even with a blow, we weighted the bottom, which provided extra stability. Cardboard completes the circle This event focused on sustainability. The Groundbreakers makes conscious choices to minimize their carbon footprint. The use of cardboard brought this circle full circle!

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