A first-class brand activation for ONVZ during the FIH Pro League

Want to stand out during a sporting event? During the FIH Pro League in the Wagener Stadium in Amsterdam, ONVZ was literally put in the spotlight! Together with @Goalden, a sports marketing agency that brings brands and Gen Z together, we have created a unique brand activation for ONVZ. A Brand Activation That Stands Out ONVZ is a leading Dutch health insurer. She wanted to be visible in an original way during this major sporting event. Goalden developed two interactive concepts for this activation: the “First Class Experience” and the “ONVZ Fan Tunnel”. Our role was to design and build the brand activation environment that perfectly matched this special experience. For this we created an environment with cardboard walls printed with information about the Dutch hockey team, the stadium and ONVZ, as well as TV screens to offer visitors an engaging and informative journey. Visitors were guided through this “Fan Tunnel”, where they could get to know ONVZ through unique visuals and a fan quiz. The result? - A reach of more than 158,000 people - More than 1,300 fan quiz participants - Nearly 1,900 leads for ONVZ We look back on a successful collaboration!

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