A first-class brand activation for ONVZ during the FIH Pro League
Want to stand out during a sporting event? During the FIH Pro League at the Wagener Stadium in Amsterdam, ONVZ was literally put in the spotlight! Together with Goalden, a sports marketing agency that brings brands and Gen Z together, we created a unique brand activation for ONVZ.
A Brand Activation That Stands Out
ONVZ is a leading Dutch health insurer. They wanted to be visible in an original way during this major sporting event. Goalden developed two interactive concepts for this activation: the “First-class Experience” and the “ONVZ Fantunnel”. Our role was to design and build the brand activation environment that perfectly matched this special experience.
For this we created an environment with cardboard walls printed with information about the Dutch hockey team, the stadium and ONVZ, as well as TV screens to offer visitors an engaging and informative journey. Visitors were led through this “Fan Tunnel”, where they could get to know ONVZ through unique visuals and a fan quiz.
The result?
- A reach of over 158,000 people
- More than 1,300 fan quiz participants
- Nearly 1,900 leads for ONVZ
We look back on a successful collaboration!
We create sustainable brand experiences and events
We make absolutely everything from cardboard: from creative exhibition stands, signing and custom work for campaigns and events to project furnishing! With our unique designs, a sustainable look and 100% recyclable materials, we create eye-catchers that make your brand shine. Fast delivery and we take all your worries off your hands.
Curious about what we can do for you?
Together we think about your project and wishes. We will contact you within 1 working day to schedule a brainstorm.