The design process of our products

How do we design products?

We will explain this to you in this blog!

The design process often starts with a problem/question from a customer. For example, we were asked to come up with a solution for storing large toy cars without damaging them. The customer came up with an idea for a garage with parking spaces and a landing pad for a helicopter. A super fun design challenge to tackle!

Desk research

We don't have to reinvent the wheel, so the next step we take is desk research! What solutions already exist and how are those products put together? This step is mainly intended for inspiration and ensures that we don't design something that already exists.

First ideas

Now that we are full of inspiration, the sketching can begin. While sketching, you do not have to think about feasibility and details are not yet important. When the sheet of paper starts to fill up and no new ideas come up, it is time to choose a few. Sketches are combined and the first concepts emerge.

Back to the customer

With these concepts we then go back to the client and discuss together which one is most popular. During such a conversation opinions and ideas are shared and eventually one concept is chosen.

First model

In order to have the concept cut by the cutting machine, a drawing must first be made on the computer. Because all our products are made of cardboard, we have to unfold the concept as it were and make the drawing 2D. This is sometimes a big challenge in itself!

Testing

After the concept has been cut, we make a suitable packaging and the product can be tested! During testing, we often see many points for improvement and receive feedback. The concept is adjusted as often as necessary until the customer and designer are completely satisfied with the product!